Weak content can appear in many different forms, and the best way to discover it is to take the information on a page within the context of the rest of the site and determine how much logical sense the page makes. Removing content should always be your last resort. But …

Buyers whoshop on behalf of organizations and other company members seeking business-to-businessproducts also are quick to use social media to complain about brands that did not deliver. Although .com is by far the most popular website extension, business owners should consider buying other extensions, including applicable gTLDs and ccTLDs, to …

Consumer-generated advertising works best when targeted to current customers and customers who have high levels of brand loyalty. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page's code …