Before pages can be optimized, research must be done to determine which keywords to target. This involves finding relevant keywords, determining their popularity, assessing the amount of competition, and deciding which keywords can be best supported with quality content. A great way to ensure that search engine spiders read your …

Buyers whoshop on behalf of organizations and other company members seeking business-to-businessproducts also are quick to use social media to complain about brands that did not deliver. Although .com is by far the most popular website extension, business owners should consider buying other extensions, including applicable gTLDs and ccTLDs, to …

Consumer-generated advertising works best when targeted to current customers and customers who have high levels of brand loyalty. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page's code …

Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content's structure the best places to put your keywords are headlines, subheadings, bolded sections within a text and anchor texts (copy that describes links). Many free tools are available on the …

Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. Media service companies negotiate and purchase media packages (called media buys) for companies. Long-form content is a magnet for long …