Understanding link building

The biggest mistake is one that applies to both offsite and onsite optimization, and every webmaster is guilty of this at one point or another. Keywords, when used right and effectively, can help a lot in boosting your ranking in the search results pages. Try using several cities, in different …

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Education is the best legacy when it comes to plugins

SEO is technical, complicated, time-consuming and potentially dangerous. Instead, you just have to understand the benefits and drawbacks of syndication and decide whether you're comfortable with taking on the risks of having Google wrongly identify ownership of your content. Trying to fit too much into your UK Holidays is bound …

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Interesting facts I bet you never knew about trust rank

A knowledgeable SEO translator should point out that an optimized text without optimized meta elements will do little to improve the search ranking. Infographics are candies for our brains. They're engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social …

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Design + bread crumbs = Greatness

If you are concerned about this, or if you just want to audit your current backlink profile, try using Moz's free tool, Open Site Explorer, to check your external links. Google is an endless stream of free organic traffic? and by optimizing your site and working on the critical components …

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Over-optimizing the internal links on your website could raise a red flag

Before pages can be optimized, research must be done to determine which keywords to target. This involves finding relevant keywords, determining their popularity, assessing the amount of competition, and deciding which keywords can be best supported with quality content. A great way to ensure that search engine spiders read your …

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Taboos about metrics that you should know

Buyers whoshop on behalf of organizations and other company members seeking business-to-businessproducts also are quick to use social media to complain about brands that did not deliver. Although .com is by far the most popular website extension, business owners should consider buying other extensions, including applicable gTLDs and ccTLDs, to …

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The steps needed for putting RSS feeds into action

Consumer-generated advertising works best when targeted to current customers and customers who have high levels of brand loyalty. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page's code …

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The ugly truth about search queries

Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content's structure the best places to put your keywords are headlines, subheadings, bolded sections within a text and anchor texts (copy that describes links). Many free tools are available on the …

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