Always write for your customers ? I saved the biggest for last. Always remember the primary goal of the title tag is to accurately capture the topic of the page and attract clicks from visitors in your target audience. Do not spam people to build backlinks for yourself. Search engines will …

True to form, Google is always changing, tweaking, and improving its algorithm. As a business owner, your ultimate SEO goal is to achieve high search rankings on the first page of Google and Bing for search queries relevant to your practice. I'm on the lookout for an incredible antique rocking …

The biggest mistake is one that applies to both offsite and onsite optimization, and every webmaster is guilty of this at one point or another. Keywords, when used right and effectively, can help a lot in boosting your ranking in the search results pages. Try using several cities, in different …

Google's getting smarter, people, and looks for context and relevancy. Each webpage needs to have a unique title and you should try to include your primary phrase in every title of each page. Get out and about with the kids to Cambridge this weekend. This Intersol circumvents the link reverberation …

SEO is technical, complicated, time-consuming and potentially dangerous. Instead, you just have to understand the benefits and drawbacks of syndication and decide whether you're comfortable with taking on the risks of having Google wrongly identify ownership of your content. Trying to fit too much into your UK Holidays is bound …

A knowledgeable SEO translator should point out that an optimized text without optimized meta elements will do little to improve the search ranking. Infographics are candies for our brains. They're engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social …

In many ways, the maintenance phase is similar to the implementation phase. Remember, link building is just one of many components to an effective SEO campaign. Experience freedom from glasses by having lens replacement surgery with the UK's best surgeons. Every AA Oxon week, we saw big movements in the …

If you are concerned about this, or if you just want to audit your current backlink profile, try using Moz's free tool, Open Site Explorer, to check your external links. Google is an endless stream of free organic traffic? and by optimizing your site and working on the critical components …

Before pages can be optimized, research must be done to determine which keywords to target. This involves finding relevant keywords, determining their popularity, assessing the amount of competition, and deciding which keywords can be best supported with quality content. A great way to ensure that search engine spiders read your …

Buyers whoshop on behalf of organizations and other company members seeking business-to-businessproducts also are quick to use social media to complain about brands that did not deliver. Although .com is by far the most popular website extension, business owners should consider buying other extensions, including applicable gTLDs and ccTLDs, to …

Consumer-generated advertising works best when targeted to current customers and customers who have high levels of brand loyalty. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page's code …

Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content's structure the best places to put your keywords are headlines, subheadings, bolded sections within a text and anchor texts (copy that describes links). Many free tools are available on the …

Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. Media service companies negotiate and purchase media packages (called media buys) for companies. Long-form content is a magnet for long …