Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. Build a website migration team that includes everyone whom the website migration impacts. This often include: system administrators, developers, designers, copywriters, project managers, SEOs, legal …

Weak content can appear in many different forms, and the best way to discover it is to take the information on a page within the context of the rest of the site and determine how much logical sense the page makes. Removing content should always be your last resort. But …

Because search engine algorithms are largely based on keywords-keywords on your web page, keywords in your code, keywords in the links within and pointing to your website or blog. Choose your keywords. Make sure they have good volume, aren't too difficult, and suit customer intent. Ahrefs and Moz and very …

The better the SEO, the higher the rank will be, and the higher the traffic will be to the site. A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need …

Every copy that exists will be penalized and Panda will chew you up like bamboo stalks. The easier you make it for people to read your content, the more of it they absorb. The integration tools located at the peak of the pyramid help the company's marketing team make certain …

Buyers whoshop on behalf of organizations and other company members seeking business-to-businessproducts also are quick to use social media to complain about brands that did not deliver. Although .com is by far the most popular website extension, business owners should consider buying other extensions, including applicable gTLDs and ccTLDs, to …

This goes beyond SEO of course, as SEO is often just one of the main sources for traffic, conversions, and revenue. SEO technique that is not approved by Search Engines is termed as Black Hat SEO. It is also called as spamdexing. You have to avoid Black Hat tactics as …

Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent. It is not enough to optimize …

A general misunderstanding about SEO is that you have to stuff your website with keywords to gain more traffic. This won't work out for your website so well in the long term so it's better to focus on creating interesting content that your followers would actually like to read. You …

Consumer-generated advertising works best when targeted to current customers and customers who have high levels of brand loyalty. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page's code …

Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content's structure the best places to put your keywords are headlines, subheadings, bolded sections within a text and anchor texts (copy that describes links). Many free tools are available on the …

Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. Media service companies negotiate and purchase media packages (called media buys) for companies. Long-form content is a magnet for long …